At Echobase, we are consistently looking for effective ways to improve our SEO and generate organic leads to our service platform.

These tools can help us create better content faster, while also helping us with keyword research and classification. In this article, we will explore how SEO specialists can integrate AI into their writing tools and SEO strategies.

Best SEO Tools

SurferSEO

Surfer SEO is a highly-regarded AI SEO instrument designed to enhance your organic traffic, augment your website's visibility, and propel your rankings upward. This tool streamlines the SEO operation by facilitating data gathering, content creation, optimization, and audits, equipped with features necessary to devise a successful content strategy. Globally recognized enterprises, including Lenovo, ClickUp, Thomson Reuters, Shopify, and Opera, trust Surfer SEO.

Surfer SEO's feature, Grow Flow, a tool for managing growth, provides weekly SEO insights. It enables you to spot high-performing keywords, delve into niche subjects, find relevant internal links, generate novel content concepts, and more.

The tool's Keyword Research feature enables you to uncover numerous related topics using your main keyword. It empowers you to comprehend the search intent of your target audience and swiftly evaluate the difficulty level of keywords and monthly searches.

Concurrently, the SEO Audit tool assists in identifying SEO mistakes. Some of the insights this tool offers include page speed, keyword density, absent backlinks, and NLP sentiment. It also facilitates monitoring your competition closely to enhance your own website content.

Features: Grow Flow Content Editor Keyword Research Audit Keyword Surfer Extension AI Outline Generator 

Price: Includes a free version / Paid levels commence at $49 per month

Best for: Individual bloggers, organizations managing multiple websites, and extensive agencies.

Alli AI

Alli AI serves as a powerful tool to streamline SEO efforts for businesses, empowering SEO agency teams to optimize their site in a matter of minutes. This tool negates the need for developers or coding expertise, facilitating quick management of SEO campaigns. Furthermore, it's compatible with any content management system, including platforms like Shopify and WordPress.

A standout feature of this AI SEO tool is its capacity for custom automation. This provides you and your team with the ability to conveniently adjust changes for each webpage. Alli AI boasts self-adjusting algorithms, enabling its automated processes to adapt according to the most effective SEO practices.

Alli AI allows for efficient execution of typically tedious and expensive SEO tasks. From automating meta tags, link descriptions, and image alts, this tool aids in reducing both fulfillment costs and team overhead, allowing your agency to scale simultaneously. Alli AI's live editor lets you adjust and optimize any page content on-the-fly. Consequently, you can make instantaneous alterations to your website and publish them right away.

In addition, Alli AI's link-building feature offers link suggestions by analyzing top-tier websites in your industry and the digital world at large. This information simplifies and accelerates the link-building process. Lastly, its AI reports provide crucial insights to enhance your SEO strategy further. This feature enables the generation of a variety of reports, such as keyword ranking reports, recommendation exports, and site sales reports.

Features: Content optimization Automation Live editing Link-building SEO report generation 

Price: Begins at $249 per month and includes a 10-day free trial

Best for: Small teams, eCommerce enterprises, and technology centers.

Semrush

Semrush offers an extensive array of AI-infused SEO tools, adeptly constructed to assist marketing experts in boosting their organic search rankings. Through the utilization of Semrush's over 50 tools spanning SEO, content marketing, competitor analysis, PPC, and social media marketing, marketers can effectively engage and expand their online audience.

Armed with access to millions of both national and local keywords, Semrush empowers users to reveal the most pertinent and high-performance keywords for their content. The platform's Keyword Magic Tool employs AI to assist in discovering the ideal keywords, providing a plethora of long-tail keywords, search volume information, and keyword difficulty ratings. For website auditing, the platform's AI-based site audit feature discerns technical SEO challenges and offers viable solutions for enhancement, ensuring the website's prime health and search visibility.

Semrush also specializes in content marketing, where its Writing Assistant tool guides users in crafting SEO-friendly content by giving advice on readability, keyword implementation, and content length.

The AI prowess of Semrush extends to market analysis, allowing users to expose competitors' marketing tactics, scrutinize website traffic, and identify keyword and backlink gaps. All this information is housed in its database via machine learning algorithms and top-tier data providers, bolstering businesses to make informed decisions for market share expansion.

In the advertising landscape, Semrush's AI capabilities help users optimize their advertising expenditure, monitor rivals' ad copies and landing pages, and evaluate Google Shopping ad campaigns.

Features:

• AI-powered keyword investigation Technical SEO inspections SERP position monitoring 

• AI-supported content production Live content metrics Competitor assessment Keyword & backlink gap exploration AI-aided ad optimization 

Price: A 14-day free trial is provided / The paid version is available at $119.95 per month.

Best for: Enterprises and businesses of all scales

Frase

Frase deserves a spot on our list of the best AI SEO tools, given its powerful blend of AI writing and SEO tactics that cater to its users' needs.

Though Frase has editing capabilities, it's the AI writing prowess that sets it apart. The tool assists in outlining, researching, writing, and enhancing your content.

As your website accumulates more content, it becomes increasingly difficult to monitor the ranking of each blog post or article, and discern when updates are required. Frase simplifies this task by pinpointing those pages on your website that are slipping in ranking, enabling you to swiftly implement changes.

Features: Competitive analysis. Content Enhancement. Frase provides real-time suggestions for content optimization as you draft, assisting you in creating SEO-centric content. Content Briefing. This feature guides you throughout the content development process, offering potential sources and relevant subtopics to ensure well-organized content. Answer Engine Optimization. This functionality aids in optimizing your content for featured snippets and voice search. 

Pricing: You can give Frase a try with a five-day trial for just $1. When you're ready to invest fully, the pricing begins at $12.66 per month, billed yearly.

How to use AI for SEO?

Leveraging an AI content tool can significantly enhance your website's SEO performance by supplying top-tier, targeted content. These tools utilize sophisticated technologies like natural language processing (NLP) and machine learning algorithms to understand user search intent, thereby crafting personalized content likely to secure higher positions in search engine results pages (SERPs).

AI can pinpoint the keywords most germane to the content theme and propose strategies to boost existing and future content for superior rankings. Additionally, AI content tools can automate the content creation process that is optimized for SEO. Such automation enables you to dedicate less time to manual optimization of each content piece, freeing you to concentrate on other SEO or marketing tasks, such as generating backlinks or monitoring analytics.

In conclusion, employing an AI tool for SEO can enhance your website's positioning by delivering high-quality, targeted content designed to meet user intent. It also streamlines and accelerates the process of creating optimized content, saving you from the time-consuming task of manual optimization for each piece.

How does Google feel about AI generated content?

Google has officially expressed its acceptance of AI-created content as part of SEO strategies, given that it adheres to specific guidelines like being authentic and offering value to the readers.

It's crucial to note that Google remains opposed to subpar content, irrespective of whether it's crafted by human beings or AI. Therefore, the use of top-tier tools is essential, along with human supervision for editing and validating the content's accuracy.

Google clearly disapproves of plagiarism or any other forms of manipulation, also known as black hat SEO tactics, when utilizing these types of tools. Hence, it's important to exercise caution and maintain integrity when generating your content using them.